Project Case Study British American Tobacco Australia Parramatta · Western Sydney Corporate & Meeting Rooms

Flexible Workplace AV

British American Tobacco Australia — Flexible Meeting & Training Room AV

Microsoft Teams meeting rooms, divisible training spaces, intelligent room combining, professional ceiling audio and simple control brought together in one workplace AV platform designed to adapt as the space changes.

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4 spaces Meeting and training environments
2 Teams rooms Consistent conferencing workflow
2 divisible rooms Independent or combined operation
Automatic Room-combine detection and control

The Project

A workplace where the technology had to be as flexible as the rooms.

British American Tobacco Australia required a coordinated audiovisual environment for its Parramatta workplace, supporting everyday Microsoft Teams meetings, staff presentations and larger training sessions.

The project incorporated a ten-seat dual-display meeting room, a compact six-seat meeting room and two adjoining training rooms separated by an operable wall.

The challenge was not simply connecting displays and cameras. The training spaces needed to recognise whether they were being used independently or as one larger room and automatically adjust audio, video, camera and control behaviour to suit.

Microsoft Teams Divisible Training Rooms Q-SYS Control Beamforming Audio Wireless Presentation
Ten-seat Microsoft Teams meeting room designed for British American Tobacco Australia in Parramatta

Design Requirements

Consistency in the meeting rooms. Intelligence in the training rooms.

01

Familiar Teams operation

Staff needed a consistent conferencing experience across meeting rooms of different sizes.

02

Divisible-room operation

Both training spaces needed to work independently while separated and as one coordinated room when combined.

03

Automatic room detection

The AV configuration needed to respond automatically to the position of the operable wall.

04

Flexible camera views

Users needed different camera views for conventional meetings and presenter-led training sessions.

05

Clear ceiling audio

Microphone pickup and loudspeaker coverage needed to work without restricting movable training-room furniture.

06

Simple control

Staff required straightforward wall-mounted operation rather than manually reconfiguring multiple AV devices.

Completed ten-seat dual-display Microsoft Teams meeting room at British American Tobacco Australia

Room 01 · Ten Seats

Dual-display collaboration for the larger meeting room.

The larger meeting space uses dual commercial displays with a Logitech Rally Bar providing integrated camera, microphone and loudspeaker functionality for video meetings.

A wall-mounted whiteboard supports face-to-face planning and collaboration, while table and display-wall network connections support the client-supplied Teams computer and Logitech Tap controller.

The result is a clean, repeatable room experience that allows users to focus on the meeting rather than the underlying equipment.

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Room 02 · Six Seats

The same meeting workflow, scaled for a smaller room.

The six-seat meeting room uses a single commercial display and Logitech Rally Bar Mini to create a more compact conferencing environment.

Staff continue to operate the room through the familiar Logitech Tap interface, keeping the meeting experience consistent when moving between spaces.

Matching the conferencing platform to the room size avoids unnecessary complexity while preserving a common user experience across the workplace.

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Six-seat meeting room with Logitech Rally Bar Mini at British American Tobacco Australia

Rooms 03 + 04 · Training

Two training rooms when separated. One coordinated environment when combined.

The most technically significant part of the project was enabling the adjoining training spaces to change configuration without asking staff to manually rebuild the AV workflow.

Independent audiovisual training room at British American Tobacco Australia Parramatta
INDEPENDENT MODE

Two rooms operating separately

With the operable wall closed, both spaces can operate at the same time. The primary room supports meetings, presentations and presenter camera control, while the secondary room provides local wireless presentation.

Combined training-room AV mode at British American Tobacco Australia using Q-SYS automation
COMBINED MODE

One larger presentation environment

Opening the operable wall triggers the room-combine workflow. Audio joins, displays coordinate and the available camera controls change to suit the larger training configuration.

Room Automation

The AV system knows when the room changes.

A reed switch detects the position of the operable wall and communicates that state to the Q-SYS control system.

When the wall opens, Q-SYS automatically changes the operating mode of the training environment. Audio can function as a coordinated system, the secondary display follows the required content and the user interface exposes the appropriate camera controls.

When the wall closes again, the spaces return to independent operation.

TRAINING ROOM A

Primary Room

Teams · presentation · camera control

Operable wall
TRAINING ROOM B

Secondary Room

Display · audio · wireless presentation

01 · DETECT

Reed switch

Detects whether the operable wall is open or closed.

→
02 · PROCESS

Q-SYS logic

Changes the programmed room configuration automatically.

→
03 · RESPOND

AV reconfigures

Audio, displays, cameras and controls follow the required mode.

The Integrated Solution

The room changes. The technology follows.

Masters Voice Technology designed the system around how each room would be used rather than applying one equipment package to every space.

Logitech video bars provide appropriately scaled video conferencing within the fixed meeting rooms. The more complex training environment uses Q-SYS for DSP processing, acoustic echo cancellation, audio routing, control, room-combine logic and user-interface functions.

An Audio-Technica ceiling microphone removes the need for microphones on movable tables, distributed ceiling speakers support consistent coverage and Barco ClickShare provides wireless presentation capability in the secondary training room.

A dedicated PoE AV network supports the control and communication requirements of the integrated system.

Technology Platform

Commercial technology working as one system.

Logitech Rally Bar and Rally Bar Mini video conferencing technology used in the BAT Australia project
Video Collaboration

Logitech Rally Bar Systems

Rally Bar supports the larger meeting room while Rally Bar Mini provides a compact video collaboration solution for the six-seat room.

Logitech + Microsoft solutions ↗
Q-SYS Core Nano DSP and control platform used for BAT Australia training-room automation
DSP + Automation

Q-SYS Core Nano

Central processing coordinates room audio, acoustic echo cancellation, user control, camera workflows and the automatic room-combine logic.

Q-SYS Core Nano ↗
Audio-Technica beamforming ceiling microphone and Q-SYS ceiling speakers in BAT Australia training rooms
Professional Room Audio

Ceiling Microphone + Distributed Audio

Beamforming ceiling microphone pickup and distributed loudspeakers provide clear room audio while preserving flexible furniture layouts.

Audio-Technica ATND1061 ↗
Masters Voice Q-SYS Integration → Barco ClickShare ↗

Project Outcomes

Less time configuring rooms. More time meeting, presenting and training.

01

Consistent meeting experience

Staff can move between meeting rooms while retaining a familiar Teams workflow.

02

Automatic room combining

The training-room AV environment responds when the operable wall is opened or closed.

03

Flexible training formats

Two smaller sessions or one larger presentation can be accommodated using the same integrated platform.

04

Clear ceiling audio

Ceiling microphone pickup avoids placing conferencing equipment on movable training tables.

05

Purposeful camera control

Meeting and presenter camera workflows can be selected to suit different room activities.

06

Reduced manual setup

Integrated automation reduces the number of AV changes staff need to make when the physical room changes.

Why This Project Matters

Flexible rooms need flexible AV — not more buttons.

The strongest part of this project is not any individual display, camera or microphone. It is the way the complete AV environment responds to how the workplace is being used. When physical spaces change, the technology changes with them, allowing users to concentrate on collaboration rather than manually rebuilding the room.

Explore Corporate AV Systems → Parramatta AV Capability → Meeting Room Design Guide →

Related Capability

Building a modern meeting or training environment?

TEAMS

Microsoft Teams Rooms

Dedicated workplace collaboration and consistent meeting-room operation.

CONTROL

Q-SYS Integration

DSP, room control, automation, camera integration and flexible space programming.

VIDEO

Logitech Room Solutions

Rally Bar and integrated collaboration solutions for workplace meeting rooms.

AV

Commercial AV Services

Complete system design, installation, programming, commissioning and support.

Frequently Asked Questions

BAT Australia meeting and training-room AV.

What AV systems were installed for British American Tobacco Australia?
The Parramatta workplace project incorporated two Microsoft Teams meeting rooms and two divisible training spaces. Technologies included Logitech Rally Bar systems, Q-SYS processing and control, an Audio-Technica beamforming ceiling microphone, distributed ceiling speakers, Barco ClickShare wireless presentation and automated room-combine control.
How do the divisible training rooms work?
When the operable wall is closed, the training spaces can operate independently. When the wall is opened, a reed-switch signal is detected by the control system and Q-SYS changes the programmed AV configuration to suit the combined room.
What does Q-SYS control in the training rooms?
Q-SYS provides central audio processing and control for the training environment, including room-combine logic, audio processing, acoustic echo cancellation, camera workflows, display functions and the room-control interface.
Why use a beamforming ceiling microphone in a training room?
Ceiling microphone technology keeps microphones away from movable tables and helps maintain a flexible room layout while providing voice pickup for meetings and presentations.
What is the benefit of automatic room combining?
Automatic room combining reduces the amount of manual AV reconfiguration required when adjoining rooms are joined. Audio, displays, cameras and control functions can respond to the programmed room mode rather than relying on staff to adjust multiple devices individually.
Can Masters Voice Technology design divisible training-room AV systems?
Yes. Masters Voice Technology designs and integrates corporate meeting rooms, training spaces and divisible rooms using professional AV platforms including Q-SYS, Microsoft Teams Rooms, Logitech and other commercial audio, video and control technologies.

Meeting Rooms · Training Spaces · Workplace AV

Need your meeting rooms to adapt to the way your team actually works?

Masters Voice Technology designs, installs and supports corporate audiovisual systems across Sydney and New South Wales — from compact meeting rooms to complex divisible training environments with professional DSP audio, conferencing and room automation.

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