British American Tobacco AV Fit-Out Parramatta | MVT

British American Tobacco Microsoft Teams & AV Fit-Out Parramatta

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British American Tobacco (BATA)

Project Category
Corporate & Meeting Rooms

Integrated Microsoft Teams meeting rooms and flexible training spaces were delivered for British American Tobacco Australia in Parramatta. The solution combines Logitech, Q-SYS, Barco and Audio-Technica technologies to provide simple room control, automatic room combining, flexible camera selection and consistent audio across independent or combined spaces.

Digital signage managed service

Creating Consistent, Easy-to-Use AV Across Fixed and Divisible Rooms

The meeting rooms needed straightforward Microsoft Teams conferencing using client-supplied Teams computers and Logitech Tap controllers. The larger room required dual displays and a whiteboard, while the smaller room needed a compact single-display system.

The divisible training rooms presented a more complex challenge. They needed to support independent meetings when separated and operate as one coordinated space when the operable wall was opened.

The combined room also required different camera views for standard meetings and presenter-led training, clear audio coverage across both spaces, automatic room-combine detection and simple control for staff.

The key requirements included:

  • Consistent Microsoft Teams operation across the workplace
  • Independent and combined training-room modes
  • Automatic detection of the operable wall position
  • Dynamic switching between meeting and presenter cameras
  • Clear microphone pickup without relying on table-mounted equipment
  • Even speaker coverage across both training rooms
  • Wireless presentation in the secondary room
  • Simple wall-mounted control
  • Integration with client-supplied Teams computers and Logitech Tap controllers
  • A dedicated network for AV control and distribution

British American Tobacco Australia – Parramatta Workplace AV Fit-Out

The AV workflow was designed around how staff would use each space throughout the working day. Masters Voice Technology delivered an integrated workplace AV solution for British American Tobacco Australia’s Parramatta office, supporting Microsoft Teams meetings, presentations and staff training across four connected spaces. The project included a ten-seat dual-display meeting room, a six-seat meeting room and two divisible training rooms. The training spaces can operate independently or automatically combine into one larger presentation environment, with Q-SYS coordinating audio, displays, cameras and user control.

Step 1: Ten-Seat Microsoft Teams Meeting Room

The larger meeting room uses dual commercial displays with a Logitech Rally Bar providing the camera, microphone and loudspeaker functions for Microsoft Teams meetings. A wall-mounted whiteboard supports face-to-face discussion and planning, while table and display-wall network connections support the client-supplied Teams computer and Logitech Tap controller.

Media Player Delivery
Digital Signage Screen Presentation
Step 2: Six-Seat Microsoft Teams Meeting Room

The smaller meeting room uses a single commercial display and Logitech Rally Bar Mini to provide a compact, consistent conferencing experience. Users operate the room through the client-supplied Logitech Tap interface, giving staff a familiar workflow across both meeting spaces.‍

Step 3: Independent Training-Room Operation

When the operable wall is closed, each training room can operate independently. The primary room supports Microsoft Teams meetings, presentations and presenter-focused camera control. The secondary room provides local wireless presentation through Barco ClickShare, allowing staff to share content without connecting cables. Each room has its own display and ceiling speakers, allowing both spaces to be used at the same time.‍

Commercial display remote monitoring
MediaI digital signage support desk
Step 4: Automatic Combined Training Mode

A reed switch detects when the operable wall is opened and signals the Q-SYS control system to place the rooms into combined mode. The audio systems join automatically, the secondary display mirrors the primary-room content and the camera workflow changes to suit the larger training environment. Staff can select and control the meeting camera or ceiling-mounted presenter camera through the wall-mounted Q-SYS touch panel. The interface can also be made available through an iPad for additional mobile control.‍

The Solution

Masters Voice Technology developed an integrated AV system that allowed each space to operate according to its size, purpose and room configuration.

The fixed meeting rooms use all-in-one Logitech video bars to simplify conferencing and reduce the amount of equipment visible within each space.

The training rooms use a central Q-SYS DSP and control platform to coordinate room-combine logic, audio processing, camera selection, display control and user interfaces.

The solution provides:

  • Dual-display Microsoft Teams conferencing in the 10-seat meeting room
  • Single-display conferencing in the six-seat meeting room
  • Independent or combined operation of the training rooms
  • Automatic room-combine detection using a reed switch and GPIO interface
  • Dynamic selection between meeting and presenter camera views
  • Beamforming ceiling microphone pickup for meetings and presentations
  • Distributed ceiling speakers across both training rooms
  • Wireless content sharing in the secondary training room
  • Wall-mounted touch-panel control in the primary room
  • Optional iPad-based control through the Q-SYS user interface
  • Scheduled display power management
  • A dedicated PoE AV network for system communication and control

Technology Integrated across the Meeting and Training Room Spaces

The technologies were selected to create a consistent user experience across meeting rooms and flexible training spaces while keeping operation simple for staff. Logitech Rally Bar systems provide appropriately scaled Microsoft Teams conferencing in the fixed meeting rooms, while Q-SYS was chosen to coordinate audio processing, camera control, touch-panel operation and automatic room-combine functions in the training areas. Audio-Technica beamforming microphones provide clear voice pickup without restricting movable furniture, distributed Q-SYS ceiling speakers maintain even coverage in both independent and combined configurations, and Barco ClickShare supports straightforward wireless presentation. Together, these technologies allow the rooms to adapt automatically to different meeting, training and presentation requirements without requiring users to manually reconfigure the AV system.

Logitech Rally Bar and Rally Bar Mini

The meeting rooms use Logitech all-in-one video bars to combine camera, microphone and speaker functions in a clean, compact format. The Rally Bar supports the larger dual-display room, while the Rally Bar Mini provides an appropriately scaled solution for the six-seat meeting space. Both integrate with the client-supplied Microsoft Teams computers and Logitech Tap controllers.

Logitech Rally Bar and Rally Bar Mini
Q-SYS DSP, Control and Room-Combine Automation
Q-SYS DSP, Control and Room-Combine Automation

A Q-SYS Core Nano provides central audio processing, acoustic echo cancellation, USB integration and control for the training-room system. Q-SYS audio input and output expansion, GPIO control and user-interface licensing support the beamforming microphone, amplifier, reed-switch room detection, camera control and custom touch-panel interface.

Q-SYS Cameras and Touch-Panel Control

Two cameras support different training-room layouts. A wide-angle camera positioned near the primary display supports normal meeting mode, while a ceiling-mounted optical-zoom camera captures the presenter and the larger audience when the rooms are combined. Camera selection and positioning are controlled from a wall-mounted Q-SYS touch panel, giving staff a clear interface without requiring specialist technical knowledge.

Q-SYS touch panel controlling divisible training rooms
Audio-Technica ceiling microphone and Q-SYS ceiling speakers
Audio-Technica Beamforming Microphone and Q-SYS Ceiling Speakers

An Audio-Technica beamforming ceiling microphone provides room-wide voice pickup without placing microphones on mobile tables. Distributed Q-SYS ceiling speakers provide consistent coverage throughout both rooms and operate as one coordinated audio system when the spaces are combined.

The Results

The completed workplace AV environment gives British American Tobacco a consistent collaboration experience across rooms of different sizes and purposes.

Staff can move between meeting rooms while using familiar Teams controls, and the training rooms can change from two independent spaces into one larger presentation environment without requiring equipment to be manually reconfigured.

Automatic room detection, coordinated displays, distributed audio and flexible camera control allow the technology to adapt to the room rather than requiring staff to adapt their meeting around the technology.

  • Consistent Microsoft Teams meeting experience across both meeting rooms
  • Flexible independent and combined training-room operation
  • Automatic room configuration when the operable wall is opened or closed
  • Clear audio pickup without table-mounted microphones
  • Even sound coverage throughout both training spaces
  • Dedicated camera views for meetings and presenter-led sessions
  • Wireless presentation for independent use of the secondary room
  • Simple touch-panel and optional iPad control
  • Reduced manual setup between different room configurations
  • A dedicated AV network supporting reliable system operation

The result is a flexible workplace technology environment that supports everyday collaboration, formal meetings, staff training and larger presentations from one coordinated AV platform.

Why This Project Matters

Modern workplaces need rooms that can support more than one type of activity.

A meeting room may need to host a Teams call in the morning and an internal workshop later in the day. Training spaces may need to accommodate two smaller groups independently or open into one larger room for a presentation.

This project demonstrates how integrated audio visual control can make those transitions easier.

By combining room detection, camera switching, distributed audio, wireless presentation and touch-panel control, British American Tobacco gained spaces that respond to how staff want to work.

The technology remains largely in the background, allowing users to focus on the meeting, presentation or training session rather than manually reconfiguring equipment.

Masters Voice Technology designs and installs corporate meeting-room and training-room AV systems across Sydney and Western Sydney.

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