How Flexible AV Supports Meetings and Training at British American Tobacco Australia

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British American Tobacco (BATA)

Project Category
Corporate & Meeting Rooms

Masters Voice Technology delivered a tailored workplace audio visual solution for British American Tobacco Australia’s Parramatta office, supporting everyday meetings, Microsoft Teams collaboration, presentations and staff training. The project included a 10-seat meeting room, a six-seat meeting room and two adjoining training rooms that could operate independently or combine as one larger presentation space. Each room required simple operation, reliable video conferencing and technology suited to different meeting and training formats. The solution combined Logitech meeting-room technology with Q-SYS audio, video and control, commercial displays, ceiling speakers, beamforming microphones, wireless presentation and a dedicated AV network.

Audio Visual Meeting Room

Creating Consistent, Easy-to-Use AV Across Fixed and Divisible Rooms

The Audio Visual Technologies

Step 1 Ten-Seat Meeting Room

The larger meeting room uses dual commercial displays with a Logitech Rally Bar providing the camera, microphone and loudspeaker functions for Microsoft Teams meetings. A wall-mounted whiteboard supports face-to-face discussion and planning, while table and display-wall network connections support the client-supplied Teams computer and Logitech Tap controller.

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Step 2 Six-Seat Meeting Room

The smaller meeting room uses a single commercial display and Logitech Rally Bar Mini to provide a compact, consistent conferencing experience. Users operate the room through the client-supplied Logitech Tap interface, giving staff a familiar workflow across both meeting spaces.‍

Step 3 Independent Training Rooms

Two cameras support different training-room layouts. A wide-angle camera positioned near the primary display supports normal meeting mode, while a ceiling-mounted optical-zoom camera captures the presenter and the larger audience when the rooms are combined. Camera selection and positioning are controlled from a wall-mounted Q-SYS touch panel, giving staff a clear interface without requiring specialist technical knowledge

Image Carts
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Step 4 Combined Training Mode

The smaller meeting room uses a single commercial display and Logitech Rally Bar Mini to provide a compact, consistent conferencing experience. Users operate the room through the client-supplied Logitech Tap interface, giving staff a familiar workflow across both meeting spaces.‍

The Solution

Masters Voice Technology developed an integrated AV system that allowed each space to operate according to its size, purpose and room configuration.

The fixed meeting rooms use all-in-one Logitech video bars to simplify conferencing and reduce the amount of equipment visible within each space.

The training rooms use a central Q-SYS DSP and control platform to coordinate room-combine logic, audio processing, camera selection, display control and user interfaces.

The solution provides:

  • Dual-display Microsoft Teams conferencing in the 10-seat meeting room
  • Single-display conferencing in the six-seat meeting room
  • Independent or combined operation of the training rooms
  • Automatic room-combine detection using a reed switch and GPIO interface
  • Dynamic selection between meeting and presenter camera views
  • Beamforming ceiling microphone pickup for meetings and presentations
  • Distributed ceiling speakers across both training rooms
  • Wireless content sharing in the secondary training room
  • Wall-mounted touch-panel control in the primary room
  • Optional iPad-based control through the Q-SYS user interface
  • Scheduled display power management
  • A dedicated PoE AV network for system communication and control

The Audio Visual Technologies

British American Tobacco Australia – Parramatta Workplace AV Fit-Out

Logitech Rally Bar and Rally Bar Mini

The meeting rooms use Logitech all-in-one video bars to combine camera, microphone and speaker functions in a clean, compact format. The Rally Bar supports the larger dual-display room, while the Rally Bar Mini provides an appropriately scaled solution for the six-seat meeting space. Both integrate with the client-supplied Microsoft Teams computers and Logitech Tap controllers.

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Q-SYS DSP, Control and Room-Combine Automation

A Q-SYS Core Nano provides central audio processing, acoustic echo cancellation, USB integration and control for the training-room system. Q-SYS audio input and output expansion, GPIO control and user-interface licensing support the beamforming microphone, amplifier, reed-switch room detection, camera control and custom touch-panel interface.

Q-SYS Cameras and Touch-Panel Control

Two cameras support different training-room layouts. A wide-angle camera positioned near the primary display supports normal meeting mode, while a ceiling-mounted optical-zoom camera captures the presenter and the larger audience when the rooms are combined. Camera selection and positioning are controlled from a wall-mounted Q-SYS touch panel, giving staff a clear interface without requiring specialist technical knowledge

Image Carts
Image Carts
Audio-Technica Beamforming Microphone and Q-SYS Ceiling Speakers

An Audio-Technica beamforming ceiling microphone provides room-wide voice pickup without placing microphones on mobile tables. Distributed Q-SYS ceiling speakers provide consistent coverage throughout both rooms and operate as one coordinated audio system when the spaces are combined.

The Results

The completed workplace AV environment gives British American Tobacco a consistent collaboration experience across rooms of different sizes and purposes.

Staff can move between meeting rooms while using familiar Teams controls, and the training rooms can change from two independent spaces into one larger presentation environment without requiring equipment to be manually reconfigured.

Automatic room detection, coordinated displays, distributed audio and flexible camera control allow the technology to adapt to the room rather than requiring staff to adapt their meeting around the technology.

  • Consistent Microsoft Teams meeting experience across both meeting rooms
  • Flexible independent and combined training-room operation
  • Automatic room configuration when the operable wall is opened or closed
  • Clear audio pickup without table-mounted microphones
  • Even sound coverage throughout both training spaces
  • Dedicated camera views for meetings and presenter-led sessions
  • Wireless presentation for independent use of the secondary room
  • Simple touch-panel and optional iPad control
  • Reduced manual setup between different room configurations
  • A dedicated AV network supporting reliable system operation

The result is a flexible workplace technology environment that supports everyday collaboration, formal meetings, staff training and larger presentations from one coordinated AV platform.

Why This Project Matters

Modern workplaces need rooms that can support more than one type of activity.

A meeting room may need to host a Teams call in the morning and an internal workshop later in the day. Training spaces may need to accommodate two smaller groups independently or open into one larger room for a presentation.

This project demonstrates how integrated audio visual control can make those transitions easier.

By combining room detection, camera switching, distributed audio, wireless presentation and touch-panel control, British American Tobacco gained spaces that respond to how staff want to work.

The technology remains largely in the background, allowing users to focus on the meeting, presentation or training session rather than manually reconfiguring equipment.

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